To learn more about Gwynn Baseball, visit GwynnBaseball.com
Branding, Identity, Web Design, UX / UI
Tony Gwynn Jr was referred to AGW Group by another professional athlete, Quintin Berry, who noticed the digital face of the brand was not meeting the high standards associated with it. Although other organizations in the space could be considered substandard, the brand’s prestige meant that it would be held to a higher standard.
Tony Jr tasked AGW Group with bringing the aesthetics of the website up to par with brand expectations, improving the user experience (UX), creating a managed onsite events calendar with the ability to rsvp and purchase tickets for hosted events, and developing and managing a multi-channel promotional campaign for the brand’s events and youth travel baseball teams.
The Gwynn Baseball website was completely redone and features a modern layout and improved UX. The site’s calendar is synced with each individual team calendar so that users can easily find dates and locations of upcoming events and games.
Social media content creation was put on a cycle with more organic content and earned media during the season and paid media offseason. Flyers and digital promo packages were created and distributed through geo targeted channels which resulted in positive ROI on overall and micro budgets.