Web Design, Email, Art Direction, Event Management, Media Buys, Social Media, SEO, Direct Mail
The objective for this group of telecomm retailers was simple and clear: boost qualified leads at the top of funnel through innovative campaigns and improved user experience (UX). Up until now, incoming lead were slightly under target and of those that did come in, many were unqualified dead ends.
This resulted in major inefficiencies in the sales department as personnel were consistently going through their sales map only to find out the customer was not qualified. In some cases, leads were being sent to the wrong department as a result of confusion during the customer journey.
AGW took this project and hit the ground running beginning with a robust referral program targeting professionals with home buyer/renter first touch access: realtors and property management. Once the referral intake process was designed, we initiated a revamp of all websites (including LPs for each provider) to a more simplified layout in order to encourage conversion. The LPs featured interactive geotargeted campaigns and live sales support chat applications.
Backend applications include custom CRM integration, campaign tracking through appended URL, retargeting campaigns. The customer journey was mapped into a simple flow to ensure that customers were routed to the proper personnel in order to strip unnecessary touches and improve call to close times.